I choose the KFC logo, because KFC is a well know company and it has been around us for so long we almost see it everyday in our life. Three most visual qualities this logo appeal is the the type front how it change from a simple deign to a interesting words. And the symbol of the guy that represent the company. Last the color of this KFC logo red, and it is a very bright color we can even see it far away. Those three qualities appeal to me is that combine all those qualities together make up this logo was a very good idea. The brand name “Kentucky Fried Chicken” was reduced to its abbreviation, “KFC”, from the early 1990s. The company wanted to fend off the fatty connotation of the word “fried”. It change from how it from the first logo it was black and white, also they only write first initial of each words so now it became KFC and word is the type differently. If I were to redesign this logo, I will make the "KFC" size front bigger.
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AuthorYan Chen 18 Years Old Archives
May 2016
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